Kevin Mack
Partner Kevin Mack is one of the most hands-on direct mail consultants in the country. A former campaign manager, fundraiser, and Executive Director of the Democratic Legislative Campaign Committee (DLCC), Kevin applies his organizational and strategic background to produce winning direct mail.
Kevin's client list includes high profile candidates like U.S. Senator Bob Casey, Governor Bev Perdue, Congressman Paul Kanjorski and Congressman Mark Critz, as well as some of the nation's most respected progressive organizations like AFL-CIO, AFSCME, NEA, IAFF, Working America and Planned Parenthood Federation of America.
Kevin has participated in numerous focus groups, targeting/polling projects, and direct mail tests on behalf of these clients. His participation includes: overall message development, concept creation, mail piece design, and test structure design. Kevin's work with such a broad range of institutional clients has given him unique insight into designing effective mail programs.
Kevin served as Executive Director of the DLCC from 1995 until 2001 and grew the annual fundraising disbursements twenty-fold. While at the DLCC, Kevin worked with candidates in the most highly targeted states in the country and helped Democrats gain a national state legislative majority.
Kevin also worked for the Democratic Congressional Campaign Committee (DCCC), where he served as a General Campaign Consultant in a 12-state region that included 108 congressional districts. He managed four campaigns at the state and local level.
e-mail: kmack_at_mackcrounse.com