Get a Quick Response With QR Codes
IMAGINE:
...A voter arrives home after sitting in endless rush hour traffic, clicks on your campaign’s direct mail piece and watches your candidate discussing her plan to fix roads and improve traffic congestion.
...A union member receives a flyer alerting him to a bill in Congress that could affect his job. He clicks on the flyer and goes directly to a page where he can send a message to his representative, urging him to oppose the bill.
...A supporter attends your rally, clicks on your campaign walkpiece and goes directly to a page where she can sign up to volunteer or donate to your campaign.
It’s all possible with QR codes!
What are QR Codes? 
QR (Quick Response) Codes are black-and-white matrix barcodes that are readable by camera phone. This easy-to-use technology was originally designed to track parts during vehicle manufacturing. Now, QR Codes are recognizable by most everyday consumers looking to have more information, faster.
How do QR Codes work?
Put simply, point and click. This is the very premise for QR Code popularity. Once a mobile picture is taken of the barcode, the consumer is directed to a URL, phone number, text message, picture, sound clip…etc, all via their mobile web browser. The notion of linking a physical object to the internet is known as Object Hyperlinking. This concept allows businesses to connect their customers to an endless stream of information. To try it, download a QR code reader for your smartphone and scan the code above to visit our website. (Free apps are available for most smartphones)
Why do we want QR Codes?
QR Codes are a rapidly emerging technology, now present on everything from cereal boxes to movie posters to billboards. MCG asks the question: Why not on direct mail? A QR Code designed specifically for your campaign or organization will direct your targeted audience to your website, a URL where donations can be made, a clip of your candidate’s recently aired public appearance and more. The possibilities are endless. Let MCG show you how!
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