Special Delivery: 51 Things Rick Santorum Still Doesn't Want You to Know
This week’s Special Delivery focuses on Rick Santorum, the former Senator from Pennsylvania who announced Wednesday night that he is forming a presidential exploratory committee.
During his failed re-election bid in 2006, Santorum did a series of mail pieces with the headline, “50 Things You May Not Know about Rick Santorum.” Our piece of the week is the Pennsylvania Democratic Party’s rebuttal, “51 Things Rick Santorum Doesn’t Want You to Know.”
It breaks a number of Mack/Crounse Group’s design rules—too much copy, too many graphics and too much information. But sometimes you have to break the rules to effectively deliver the message. And you don't need to read every word to understand that Rick Santorum is waaaay out of the mainstream.
Welcome to the race, Rick!
