People for the American Way “Had a Plan” in Wisconsin
Latino turnout in 2012 is expected to reach a historic 12.2 million voters — or about 8.7% of the national electorate — a projected 26% increase from 2008. Winning and losing this year may very well depend on having the right message that persuades and motivates Latinos.
In Wisconsin's recent recall election, People For the American Way focused on turning out Latino voters in Milwaukee and Racine Counties. John Lehman's victory in Senate District 21, giving control of the Wisconsin Senate back to Democrats, was won by a mere 800 votes. Latino voters in Racine may just have been what put him over the top.
The top testing mail piece was about the importance of voting and having a plan. This type of “social pressure” mailing has been tested by the Analyst Institute several times, and the messaging continues to work.
With so many new voters going to the polls, including an unprecedented number of Latinos, don't forget to ask—do you have a plan?