When America was founded, people got news from speeches, letters and newspapers. Mathew Brady provided pictures. Franklin Roosevelt delivered sound. John Kennedy captured television. Ronald Reagan mastered 30-second spots. And CNN made sure it was on 24/7.
Now we live in a world with hundreds of TV channels, DVRs, Netflix, smart phones, iPads and nearly unlimited internet access.
140 characters. Seven word headlines. 100 words or less. That’s how people get information today.
So when delivering your campaign’s message, remember - keep it short!
